I received a great email from Kevin today asking for more information about the conference. I thought I would share the response with you:
The conference is focused on introducing attendees to the skills they require to successfully launch a web business/app. We have a number of speakers attending that will be covering everything from PR to agile development. After the conference, attendees will hopefully participate in the Launch48 Weekend where they can apply what they have learnt, and meet with mentors and the speakers from the conference to discuss how to implement the ideas suggested at the conference. It is essentially learning followed by doing.
You can find more information on the speakers and mentors on the Launch48 web site.
The primary purpose behind Launch48 is not just to build something and launch it, it is to rapidly teach and offer a unique networking environment for participants so they can leave armed with the skills, contacts, and knowledge to create their own web business.
I hope this information is useful and I look forward to seeing you in a week.