November 12, 2012
Saturday the 10th November saw our first Launch48 Academy session held at UCL.
The topic was Customer Discovery and we had 3 fantastic sessions on the business model canvas, customer acquisition channels and introduction to metrics.
Participants created their own business model canvas to map out their initial business idea before deciding on their first tests to validate their idea.
After this session Matt Wheeler from Forward Labs took an in-depth look at Adwords and how to use them to acquire your first customers. Participants were knocked in to the reality of paying for their first customers but saw that if managed properly Adwords are the easiest way to acquire your first customers.
Finally, Shahid Hussain of Kii Capital ran a session on metrics and what your startup should be focusing on during the acquisition, engagement, retention and conversion stages.
All the sessions have been recorded and will be appearing on Launch48.com very soon.
If you would like updates on our next Launch48 Academy workshops sign up to our newsletter now.
October 30, 2012
London Launch48 Weekend came back to UCL with our largest event yet.
90+ people attended forming 9 teams, working on a range of startups from a social network dedicated to feet to a simple upload function for website building (that finished the weekend with 10 customers).
As usual we pushed our startups hard and expected them to deliver, and in their own way they all did.
Roy Tuvey (Scansafe and Snappli) kicked us off with an inspiring presentation on his experiences building Scansafe and eventually selling to Cisco for $183m. You could tell the mood in the theatre was full of energy after the talk and this led in to a brilliant pitching session.
The pitching was of exceptional quality and it was a hard task narrowing the ideas down to 9 startups. Looking at the pitches that won there were some interesting trends; each person was prepared, energetic and had an almost crazy enthusiasm for their idea. Their pitches stood out, people bought in to their enthusiasm and they ultimately won.
Over the Saturday and Sunday each team focused in on the core of creating a sustainable startup, they built basic MVPs and focused hard on the business side; looking at the business model canvas, their target customers, understanding their market and getting out of the building to talk to customers.
Uploadr.io had a complete product with 10 customers by the end of the weekend. FeetShot had a brilliant product with people all over the world uploading pictures of where they were standing. SellPlex built a basic landing page and got out the building to talk to customers.
Our mentors, as usual, were fantastic and each startup came away from the weekend with a number of valuable questions answered.
Our Gold Sponsors, Pearson and Twilio, provided advice and guidance on product development and using their API’s. Pearson provided access to huge quantities of content from across their brands, including recipes, travel guides and stock photos. Twilio provided access to text and voice functionality, which has the ability to turn any app in to a fantastically interactive concept They are due a huge thank you for their support during the weekend.
A thanks also goes to Crunch and Everycity who provided sponsorship and product to our entrepreneurs.
Our London Launch48 Weekend was a great success and we can’t wait for future Launch48 Weekends (watch this space), in the mean time we have:
- Launch48 Academy: Customer Discover – a 1 day workshop on understanding your business model and getting your first users.
- Launch48 Showcase – an opportunity for startups to present their business to the startup community including VCs, accelerators, angel investors, and other entrepreneurs.
August 24, 2012
Launch48 Weekend is returning to London to help you get your startup idea off the ground, introduce you to new people, including a team of great mentors, investors and accelerators.
After a great event in February 2012 we are returning to University College London.
If you want to finish the year with the startup you have been thinking of then sign up and grab your Super Early Bird weekend ticket for just £69.95.
When: Friday 19th October to Sunday 21st October. See full agenda.
Where: UCL Engineering Front Building, Torrington Place, London. WC1E 7JE. See directions.
Cost: Super Early Bird weekend tickets starting at £69.95. Student tickets are available.
What to bring:Business ideas, creativity, business cards and a laptop.
Buy your Launch48 ticket now and get 50% off Launch48 Launchpad Ground Control a one day practical workshop on customer discovery. Launch48 Launchpad Ground Control is brought to you by the Launch48 team in partnership with mentors and advisors.
Full details are available at london.launch48.com.
December 21, 2010
On a December morning, 40 entrepreneurs arrived at an Italianate villa on the outskirts of Bucharest to launch the new frontier of European business. In three days they would found three companies, go up against European market leaders, challenge a domestic car part industry, gain the skills and contacts they need to shake up digital economy of Eastern Europe. (more…)