FAQ

February 15, 2010

Can I sponsor Launch48?

Launch48 has global and event sponsoring opportunities available.  Global opportunities cover multiple events and are usually time-based.  Event opportunities cover one event.

Launch48 works with some large brands such as Google, PayPal, Yahoo, Microsoft, Adobe, and others.  If you would like to be associated with Launch48 and are keen to help make Launch48 a success please contact Launch48.

Can I be a mentor?

Mentoring is reserved for people who can help attendees in a variety of ways, and Launch48 often asks mentors to demonstrate their success and why they should be giving advice to new entrepreneurs.

Launch48 wants mentors to bring a wealth of advice to the event, and therefore we screen our mentors carefully.  Qualities we look for in a mentor include:

  1. Ability to engage with groups of people
  2. Self-starters who are keen to help
  3. People who are actively mentoring and assisting entrepreneurs
  4. Successful entrepreneurs with experience and knowledge that will help Launch48 attendees

If you think you fit into this category please contact Launch48 and we will be in touch.

Do I need to pitch an idea?

No, attendees at Launch48 events are invited to pitch.  Pitching is not required.

If you do want to pitch, it is best if you cover the following points:

  1. Name
  2. The Idea and the problem it is solving
  3. Business model and monetisation strategy
  4. The target market & competitors

If you do pitch your idea please keep in mind this event is about learning and networking, we encourage you to share your ideas but please do realise that Launch48 cannot offer any protection for your ideas or what other people will do with them.

For more information please see the Launch48 Weekend agenda.

November 28, 2009

What happens during a Launch48 Weekend?

Please see the agenda page at http://www.launch48.com/weekend/

How are teams formed?

Teams are created after the final round of pitching.  Attendees are divided into interest groups based on what they want to do during Launch48.  The interest groups are spaced evenly around the room.  The interest groups are:

  • Development
  • Design
  • Marketing
  • Business and Finance

Each chosen business idea is called out and attendees who want to participate in the current business idea come forward.  Launch48 encourages attendees to evenly distribute themselves across the different groups, for example if all the developers go with one idea then the other ideas are likely to not have enough developers, and the developers are not going to have as much opportunity to work on an idea.

People can always move groups after they have joined one group.  This often occurs because:

  1. A team is missing a key skill
  2. Someone wants to move teams
  3. Someone’s skills would be better used by another team

How does ownership work?

Launch48 does not take a stake or ownership of any of the web businesses created during the event.

Each group should decide during the event how they want to distribute ownership and the intellectual property across the team.

Some examples of what has previously happened at Launch48 events include:

  • Teams have licensed their IP under open source/creative commons allowing anyone to continue using the IP for their own purposes
  • Teams have formed companies and transferred ownership of the IP to the company
  • Teams have decided to do nothing and leave the event each having a right to the IP they created during the event

October 15, 2009

What if I can’t attend the entire event?

Not everyone will be able to attend Launch48 for the entire time.

If you need to leave, please speak with your group and ensure they are aware.  It is recommended you help your group to plan for your leave and try to deliver any tasks you have been given before leaving so the group can launch their business on Sunday.

What happens after Launch48 Weekend?

What happens afterwards is up to the group.  Launch48 can offer advice, but there is no mandate.

Launch48 encourages teams to continue to run by offering a follow-up event for attendees of the Launch48 Weekend.  The follow-up event encourages teams to keep working and present their progress since the Launch48 Weekend to their peers, mentors, speakers, and investors.

It is hoped all groups will go on to become successful businesses, and we try to assist groups by giving them lots of helpful advice and guidance from the begining through the life of their business.

Will my IP be protected?

Unfortunately Launch48 cannot guarantee the protection of your Intellectual Property (IP).

If you believe you idea has value, we would recommend you do not pitch it as attendees are not asked to sign an NDA by Launch48.

How does pitching work?

The information about how pitching is run on the Friday night of the Launch48 Weekend is available at on the Launch48 Weekend page.  This information will also be included in the booklet given to all attendees.

During the Launch48 Conference on Friday there will opportunities for people to practice their pitch and receive feedback from past Launch48 attendees and speakers/mentors. Make your pitch as compelling as you can, and covers the points other people would want to know.

Unfortunately because of the number of pitches we are expecting and the short amount of time, we cannot have people use powerpoint but if you want to use paper/card/drawings/printouts you may as they have zero setup time!

Discuss your business ideas before or after the event within the Business Ideas group on network.launch48.com

October 11, 2009

What can I do at Launch48?

A couple of people have asked whether they will be able to contribute to Launch48 effectively.  I therefore thought it would be best to answer the question publicly.

Yes! Everyone can participate in Launch48.  The ways you can participate include:

  • Being part of a team and helping out where you can
  • Taking a lead and driving part of the web business forward
  • Pitching an idea on the Friday (this is optional, not everyone has to pitch)
  • Learning a skill your group doesn’t have and filling a gap in your groups knowledge
  • Organising your group
  • Teaching others a skill you have so others learn

It is recommended people who attend Launch48 do the following to help their group and themselves:

  1. Help a group by taking on a task you have experience in, or are good at
  2. Trying something you haven’t done before or want to learn more about, possibly by working with others in the group or with the mentors who already have those skills

It doesn’t matter if you have been working in the web industry for 20 years, or haven’t yet launched your own web business and you want to learn what it takes to launch a web business.  Everyone is welcome, and Launch48 is structured in such a way that everyone will have ample opportunity to take on as much work in a groups web app as they want.

October 9, 2009

What’s this conference all about?

I received a great email from Kevin today asking for more information about the conference.  I thought I would share the response with you:

The conference is focused on introducing attendees to the skills they require to successfully launch a web business/app.  We have a number of speakers attending that will be covering everything from PR to agile development.  After the conference, attendees will hopefully participate in the Launch48 Weekend where they can apply what they have learnt, and meet with mentors and the speakers from the conference to discuss how to implement the ideas suggested at the conference.  It is essentially learning followed by doing.

You can find more information on the speakers and mentors on the Launch48 web site.

The primary purpose behind Launch48 is not just to build something and launch it, it is to rapidly teach and offer a unique networking environment for participants so they can leave armed with the skills, contacts, and knowledge to create their own web business.

I hope this information is useful and I look forward to seeing you in a week.

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